I’m Ngân 👋 I practise UX Research & Design, currently leading brand experience, digital strategy, and partnerships at BằNG. I hope to shape a brand experience that’s intentional, honest, and human at every step.
My work blends empathy with strategy. I believe asking the right questions — at the right moments — is key to creating experiences that are honest, useful, and lasting.
Experience
UX Researcher
Uber Carshare, Australia
2022 – 2024
Department of Social Services, Australia
2016 – 2019
Award & Recognition
Carer Gateway Website
For Department of Social Services — Australian Government Digital Awards Finalist (2019) & Australian Web Awards Finalist in Government category (2020) ⁕ My role: UX Research, Alpha to Launch
Brand & CX Strategist
BằNG, Vietnam
November 2021 – Present
Elek Design, Vietnam
May – November 2021
Award & Recognition
Lớp Lamp
By Thomas Vincent for BằNG — Archiproducts Design Award Winner in Lighting category (2023) ⁕ My role: Brand Communication & Product Marketing, contributing to increased brand recognition and sales.
UX / UI & Visual Designer
Vibeji, Vietnam
2019 – 2020
Nha Nam Publishing House, Vietnam
2010 – 2013
Illustration by Marina Green for Ouch!
Skills & Tools
Research with empathy
I gather user stories with cognitive walkthroughs, interviews, and surveys, uncovering rich insights to guide product, process and strategy decisions.
Methods → Generative research, Discovery research, Evaluative research, Assumption testing, Segment analysis, Information architecture
Cross-functional collaboration
Having transparency and mutual respect as communications principles, I ensure teams feel aligned on objectives and supported with insights.
Methods → Collaborative workshops, Stakeholder interviews, Feedback loops, Project management, Progress check-ins, Cross-functional ideation
Strategic branding
I work with founding teams to align mission, constraints, and goals, refining brand strategies to help products scale and highlight their true value in people’ daily lives.
Methods → Competitive analysis, Brand positioning, Research-backed & proto-personas development, Brand audits, Objectives & KPI setting
Research & Collaboration
Dovetail, Qualtrics, Miro, Notion, Figjam, Zoom, Slack, Asana
Survey & User testing
Typeform, SurveyMonkey, Google Workspace, UserTesting, Loop11, Maze
Analytics & Data visualisation
Mixpanel, Looker, Google Analytics, Google Data Studio, Hotjar
Prototyping & Design
Figma, Axure, Adobe XD, InVision, Adobe InDesign, Illustrator, After Effects
Project Management
Asana, Notion, Trello, Jira
Kind words from others
Kimberly Mak
UX Design Researcher
Ngan embodies all the values you would want in a skilled UX Design Researcher. She is knowledgeable, inquisitive, agile, resilient, and collaborative in her work. She is a fearless leader during her time spearheading research in the owner squad. Ngan is also proactive in creating opportunity maps to easily identify experience gaps and have a big-picture view from the user’s perspective
Ben Ewens
Owners Success Manager
The work Ngan completed was always of the highest standard, providing great insights into our owner/customer base.
She also assisted with and led numerous projects to help us build unique customer insight and satisfaction campaigns, enabling us to have actionable results to improve our team and service to our customers.
Farhan Chowdhury
Head of Car Operations
As a top-notch UX researcher, Ngan possesses a keen analytical mind, an eye for detail, and a deep understanding of user needs and behaviours. Her ability to synthesise complex data into clear, actionable insights has been invaluable to our team and it has paved a way for our strategy. Ngan’s thorough approach and dedication to uncovering user insights have significantly enhanced the way we think about our business, processes and policies.
Jis Joe Mathew
Senior Software Engineer
Working alongside Ngan has been an absolute delight; her positive energy is infectious, and she consistently brings a smile to everyone’s face. Ngan is not only incredibly supportive and motivating, but she also excels in her field with unmatched expertise and dedication.
Her ability to dive deep into user research, uncovering valuable insights, and translating them into actionable recommendations is truly impressive.
Belinda Manno
Product Manager
I would highly recommend Ngan and work with her in a heartbeat again if the opportunity arose. She is an absolute expert and a professional in her user research field, from customer interviews, prototype testing and supporting those around her on their continuous discovery journey. Recently she undertook a piece of research to better understand the user experience while borrower/ renters were on a trip, which set the foundation for future initiatives and most definitely improved borrower experience.
Pratik Ghimire
Senior Software Engineer
I highly recommend Ngan for her exceptional contributions as a UX researcher. Her empathetic approach, keen attention to detail, and insatiable curiosity consistently led to invaluable insights from her research initiatives. Ngan’s ability to infuse humor into our team dynamic brought a refreshing and enjoyable atmosphere, while her unwavering support and willingness to assist during challenging times truly showcased her dedication and teamwork. Ngan’s presence undoubtedly elevated our team, and I’m confident she will continue to excel in any endeavour she pursues.
Sarah Lu
Product Manager
I worked with Ngan at Uber Carshare, where she led several high impact UX research projects. Ngan consistently demonstrated her exceptional ability in gathering and analysing user feedback and translating them into actionable insights. This was instrumental in helping me make well informed product decisions.
Working with Ngan has been delightful; she always brings a positive attitude to the team, is always willing to organise and participate in team activities, and takes initiative to share insights at any opportunity.
Illustration by dekob2 for Ouch!
Selected projects
I took initiative to package desired emotional responses as guiding principles for onboarding, ensuring insights are memorable, relatable and impactful.
UX research · Moderated interviews · Synthesis · Affinity mapping · Visual communication
I led research from Alpha to launch to simplify access to resources, making a tangible difference in carers’ lives. We made sure that support was just a click away.
UX research · Moderated interviews · Scenario testing · Information architecture · Usability testing
I led the visual branding and usability testing to provide a seamless shift, creating a vibrant, fun, and user-friendly platform.
Brand identity · Visual design · UX/UI design · Business partnerships support
Education & Training
Post-Graduate Certificates
Digital Arts
Australian National University, 2015
Business Statistics
Australian National University, 2014
Bachelor Degree
Commerce, Finance major
Australian National University, 2013
Merit Scholarship (ATAR 99.65)
Certificates
Understanding Dementia
Wicking Dementia Research and Education Centre, University of Tasmania, 2019
Kids Yoga Instructor
Yoga Kids S.A., 2017
Let’s connect
At Every Half Coffee Roasters’s first store on Vo Thi Sau street, District 3, Ho Chi Minh city. Photo by Nhat Anh.
If you’re interested in collaborating, exploring design ideas, or just chatting about enhancing quality of life, feel free to reach out 👋
Ngan H. Huynh 